Property Management Blog
Fixing that Overwhelming Feeling
Rising Rents are Hot or Cold?
Rising Rents Are Hot But Facts Show They’re Cooling Down
Posted on PropertyManager.com on 19. Apr, 2013 by Marc Courtenay in Real Estate
The top five growth markets, Seattle, WA, San Diego, CA, Nashville, TN, Richmond, VA and Palm Beach, FL were up between 0.9% (less than 1%) and as high as Seattle’s 1.50 increase to an average of $1,078. The first quarter 2013 was the slowest rate of growth since the end of 2011 according to a report released April 3, 2013 by Reis Inc., a real-estate research company. Rental rates have increased nearly 10% since the nadir of late 2009. According to a report in The Wall Street Journal those who monitor this situation are becoming more concerned that rents for the multifamily apartment sector have most likely hit their zenith.Single family housing rents rose once again in the first quarter of 2013. Yet signs are beginning to reveal themselves that the seemingly endless months of rising rents may be coming to an end. The reasons are numerous but the biggest is a marked increase in the supply of rental units. In many regions of the country rents actually declined in the first quarter. Such diverse areas as Ventura Country, California and Washington D.C. were nearly flat or down slightly. Okay, Ventura County technically showed a 0.1% increase, but that’s like saying if the average rent was $1,400 at the end of 2012 it’s now up to $1,414 –per-month.
“There’s not a lot of room to keep pushing rents right now,” said Ryan Severino, a Reis senior economist. There are a growing number of renters who are returning to the homeowner markets as a number of lenders are tapping government-sponsored mortgage programs for first-time house buyers and those who were crushed by the housing market collapse of 2007-2009. New York City remained the nation’s most expensive market with average rents of $2,989. Wichita, Kansas was the least market that Reis tracks, with average rents down to $520. Reis, which is a publicly-traded company that trades on the NASDAQ stock market under the symbol REIS, continues to monitor the situation.
The big concern nationwide continues to be overdevelopment. In the Pacific Northwest not only are more apartment building coming on the market but droves of investors have been scooping up every low-priced house, even “fixer-uppers” and converting them to rentals. In Chicago in 2012 a shortage of vacancies prompted owners and landlords to raise rents as much as 20% over 2011 levels, according to Aaron Galvin, quoted in the Journal article, who is the owner of Luxury Living Chicago Realty. That’s quickly changing according to Mr. Galvin who indicated that hundreds of new rental units have been added each month. He was quoted as saying that he hasn’t seen a rent rise above 5% so far this year.
It’s important for Property Managers and Owners to keep their fingers on the pulse of their local economy. Raising rents arbitrarily can motivate residents to move or to consider buying a starter home. Many property managers I spoke with for this article say it’s better to be slightly below the average rent than too far above it. If you need to incrementally or gradually raise the rent consider giving your residents advance notice and some good reasons that they can relate with. If you’re having trouble filling vacancies you may want to offer incentives again, like offering a free month of rent for signing a 13-month lease.
Did You Hear That? Now What?
Did you hear that? Now what?
How are we doing?
Have we met your expectations?
What do you think about our services?
Where are we slacking?
Where are we achieving?
Your customers are the best marketing and quality control tool. Property managers throughout the nation share ideas with peers, consultants and competitors. The answer lies within the organization. Ask your clients about your services and even brainstorm on new approaches or ideas. Ask your tenants how happy they are with the home and your concierge level services. You will be surprise on how bright some of them will turn out to be and how willing they are to share their views and expertise.
Now , action is what makes it worthwhile. Creating an implementation plan and following through will trigger growth and enhancements to the organization. A few years ago I received feedback from a tenant that just moved onto one of our properties. He said that thanks to the pictures of our competitor's advertisement in the neighborhood, he was able to appreciate the amenities. That our advertising did not display the lifestyle he was looking for but rather the specifics of the unit like kitchen, bedrooms, baths, flooring, appliances, but nothing else. We had no appeal but our competitors gave them a reason to move to the neighborhood NO MATTER the quality of the unit. From that moment on, we focus our advertising on lifestyle and we have lowered our vacancy ratio 60%.
It works to listen.
The Ideal Tenant vs. The Ideal Landlord
The Ideal Tenant:
- Respectful
- Understanding
- Polite
- Reads the lease
- Understands emergency vs. non emergency
- Pays on time and online
- Never lies
- Cleans
- Makes minor repairs
- Gives positive feedback
- Complaints only if necessary
- Keep records
The Ideal Landlord:
- Hires an experienced professional Property Manager (preferably a NARPM member), sits back and RELAXES.
What's more important, Returns or Cash Flow?
In our practice, almost on a daily basis we find ourselves giving investment advise to clients. Our focus tend to be geared to the potential return on investment and the ease of renting the unit to the best possible tenant. What about the potential cash flow? is this important? Recently I read this article on PropertyManager.com from Appfolio Property Manager, Posted on 29. Nov, 2012 by Leonard Baron. It portrays a clear picture of what cash flow really means.
"If you are thinking about buying some rental properties as investments, you should probably understand how to project cash flows and evaluate the investment returns you hope to achieve on your hard earned invested cash equity.
There are really two types of returns that we can earn on investment property, first is appreciation in value which is the most common hoped for return. Secondly, and much more important but generally overlooked by investors, is the cash flow picture the property will generate.Leonard Baron is America’s Real Estate Professor – his unbiased, neutral and inexpensive “Real Estate Ownership, Investment and Due Diligence 101” textbook teaches real estate buyers how to make smart and safe purchase decisions. He is a San Diego State University Lecturer, blogs at Zillow.com, and loves kicking the tires of a good piece of dirt! More at ProfessorBaron.com.
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